Coloma is nestled in the Michigan Fruit Belt, between Chicago and Detroit along Interstate 94. Set close to beautiful Lake Michigan, the area grows a variety of fruits, including apples, blueberries, strawberries, cherries, and peaches. Coloma has a variety of attractions for visitors, including the nearby beaches of Lake Michigan and Big Paw Paw Lake.

The Coloma Glad-Peach Festival is an annual celebration of the gladiolus flowers and peaches, which are both grown locally. The festival is held the first full weekend in August, and provides three days of family friendly fun for all ages. Events include live music on two stages, a classic car show, and an aerial fireworks display.